Hi!
I’m Shelby,
a brand strategist living and working in Brooklyn, NY.
I’ve always been fascinated by people and by brands, so I decided to make a living out of exploring and galvanizing the intersection of the two.
I take a holistic approach to brand strategy: I listen, absorbing like a sponge, and I read, stepping into other perspectives and worlds. Then in my work, I connect the dots to build actionable strategies that are creatively compelling and radically true. Everything I do and create is through a lens of empathy. I love to work with intentional, ambitious partners to solve real problems and build beautiful brands.
When I’m not helping teams build brands, I’m probably perusing a book shop, traveling to a new city, or hangin’ with my long-haired dachshund, Ham.
curled up
Outside of work—and as a way to inform it—I love to read. Four years ago, I founded curled up to provide a home for my thoughts and musings about the books I’m reading. This year, I launched the curled up newsletter, expanding my little corner of the internet to offer ideas, opinions, and inspiration on all things books.
