Ask me about…
Developing the brand positioning for Avos Capital, a small but extremely mighty privately-held investment firm
Brand positioning for Kumospace, a software that’s part-Zoom, part-video game
Crafting the mission, vision, values, and visual identity and naming briefs for a new city (!), Telosa
My time on the client side with Nav, implementing new processes and assisting with a full rebrand
Working on the employee value proposition for Walmart’s 2.3 million associates around the world
Collaborating with NIVA to launch a new brand, Certified Independent, built to help save independent music venues post-pandemic
My B2B experience: brand positioning for Twilio, brand positioning and new identity for Seismic
The documentary about slam poetry that I made during grad school
Testimonials
“There’s no project I wouldn’t trust Shelby to solve. She stands out as one of the most hardworking, poised, and innately curious strategists I’ve ever worked with. She’s got a keen eye, impeccable taste, and a strong point of view that helps move brand projects forward. Everyone who works with Shelby loves her fresh perspective and positive attitude!”
— Jillian Davis
VP of Marketing at MN Aurora FC
Worked together at barrettSF and Nav
“From week one of joining the strategy team at Character, Shelby established herself as a rock star. She’s an incredibly flexible strategist, equally talented at distilling impactful insights through stakeholder interviews or desk research as she is writing manifestos and nailing a big idea. I loved collaborating with her, and also loved letting her take the reins and lead projects on her own. Hire her!”
— Christine Takaichi
Independent Strategy Director
Worked together at Character